Posts tagged ‘YouTube’
Last week saw Fleishman-Hillard host a panel debate on the use of digital tools in public affairs and politics at the European Public Affairs Action Day. The videos of the contribution of our three speakers (Alexander Alvaro MEP, Pat Cleary of FH DC and Mark Redgrove of Orgalime) are now available on our YouTube channel here.
Here is the contribution of Alexander Alvaro MEP in two parts. The Q&A session of the panel discussion will be uploaded in coming days.
As part of our recent global public affairs practice meeting here at Fleishman-Hillard, we managed to catch a minute or two to camera from some of our colleagues from around the world. Struggling for a place to put the clips, we created a YouTube channel all of our own here.
Amongst those contributing to our discussions on the challenges facing companies around the world was former European Commissioner and current member of our International Advisory Board David Byrne.
Thanks to Aart van Iterson, a former colleague now at Cambre Associates, who points out by email that our current survey of the use of the internet by Members of the European Parliament is not the first time we have undertaken to research how digital tools are being used in Brussels.
Back in 2000 the then GPC (even then an Omnicom company, but at that stage still to become part of ) teamed up once again with Simon Leysen of Morris & Chapman to conduct “a first of its kind survey investigating primarily how the Brussels based international community use email and internet in their work.”
The highlights of the 2000 survey included the following:
- The Brussels based international (EU political) community generally prefer first contact to be established via e-mail rather than by letter.
Over 90% of respondents directly receive and process their own e-mails.
- For almost half of those surveyed, the Internet has become their main source of information.
- Before dealing with an organisation, over 70% of respondents say they will visit the organisations’ web-site first to obtain background information.
- Close to 50% of survey participants prefer to download large amounts of data as opposed to receiving it in its original format.
Despite being less than ten years old, our findings from 2000 have an air of a different era about them. Almost like finding that more than half of us prefer the car to the horse to get to work.
In looking at the online communication activities of our MEPs, we should therefore not be too harsh. Much has changed in the tools we all use to communicate in a very short time. At the last European elections the likes of YouTube and Twitter did not exist, google was not a verb and Facebook was only accessible to students at Ivy League schools. With this in mind, the use of any of these tools by MEPs, even just a third of them, is truly impressive. What’s more, I am sure that in another nine years our findings from 2009 will seem so beginning of the century.
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- The European Union Twitter Elections (textually.org)
- European Elections to Be YouTubed (businessweek.com)
European lawmakers underuse the internet according to new research. The findings show that while three quarters of MEPs use their personal websites to reach the electorate, only a minority understands the potential of using online technologies to help them interract with people. Only half visit blogs once a week or more, and two thirds have never heard of the social networking tool Twitter.
In Sweden it’s also interesting to note the proliferation of the use of social media. All main candidates, irrespective of their political belonging, are using blogs, YouTube, Facebook and Twitter to interact with potential voters on the Internet. The US presidential election campaign in 2008 is a source of inspiration and all Swedish candidates are eager to imitate Obama’s success in campaigning through social media.
Swedish MEPs’ willingness to embrace digital communication channels is a factor well worth bearing in mind for anyone wanting to engage with these MEPs in the next European Parliament. More about these trends soon in an FH report about how MEPs use digital tools.
Shocking behaviour at the weekend as Hello Magazine pin-up Nicholas Sarkozy verbally abused an unfriendly bystander at the Salon International de l’Agriculture. When have French farmers ever deserved such treatment?
Happily, video footage of the incident is all over Youtube. The clip I saw already had over 200,000 hits – see below
A question – is it a good political strategy for politicians to lose their rag on TV? Remember the old adage that there is no such thing as bad publicity. Perhaps this is all part of a cunning plan to use the power of digital to boost Sarko’s flagging Carla Bruni-inspired ratings…
Another example: Type former UK Deputy Prime Minister “John Prescott” into Youtube, the first entry you get is the infamous “John Prescott Punch”.
As one Youtube comment put it: “I think there should be more public vs. minister fights. Imagine the TV ratings.”
In fact, the internet is awash with politicians behaving badly – mass Parliamentary brawls being ever popular with Youtubers. Bolivian, Indian, Jordanian and Russian MPs have all taken their differences a bit too far in the past. But absolutely no-one can match the carnage often seen in the Taiwanese Parliament – see this compilation:
Such a crying shame these scenes are never repeated in the EP. The only fun we have is when Berlusconi comes to town.