Posts tagged ‘TubeMogul’

Digital Tools in Public Affairs – presentation and links

European Flags in front of the Berlaymont - Li...
Image by TPCOM via Flickr

Last week I presented at the inaugural European Public Affairs Summit on digital public affairs. What was billed as a workshop quickly became an empassioned plea for more consideration of the use of digital tools in Brussels based public affairs.

Thanks in any case to all those souls who attended, engaged in questions and answers and gave feedback to me or other FHers. All much appreciated. Any questions that have arisen since, please feel free to post in the comments section and we shall do our best to answer.

In the session, I promised that I would upload the presentation on the blog, instead I put it on SlideShare. You can find it at this link:Digital Tools in Public Affairs Presentation

For those not at the event, I apologise that reading the presentation makes little sense without me speaking to it. It is also not the most beautiful presentation ever created. This said, please check out the article I wrote that sums up in prose some of what I said in person. Alternatively, pass by for a coffee if you are in the area.

The links to the sites referred to during the discussions.

US introductory bit:

Statistics on internet usage:

European Union references:

Tools for tracking:

EU campaigns:

James

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December 8, 2008 at 3:01 pm Leave a comment

EU Top of the Pops

A week or so ago we did a round up of the institutions, parties and MEPs we had found surfing the EUtube. We also mentioned a site we had come across called TubeMogul, which allows you to compile and contrast traffic to videos on YouTube and 8 other video sharing platforms. Well a week on we thought we’d share some of the graphs that the tool can create for you. It’s free of charge at present, after a simple registration process. You have to wait a day for your data but then you are off.

We have sought to keep it simple, so we’ve contrasted the traffic for the main three political European groups (sorry UKIP) since the last entry on the subject. Despite the prevalence of Socialist MEP bloggers it seems their group is a little bit behind in the video stakes.

You can also look at the cumulative numbers, which in the case above would show the ALDE with a commanding lead. Interestingly, once you have inputted the channels you can then drill down to see the breakout of traffic over time for individual videos on the channel. As we have done here for EUTube, which is the only one of the featured YouTube channels getting serious visitor figures.

Note that on Thursday last week the UEFA/Commission video on featuring armchair football, which incidentally is worth watching, managed to overcome our favourite “Come Together” Commission offering. A case of a vid going viral for a day – or simply lots of people at UEFA having a look? Finally, here is one for the MEPs, where iJules leads the field this week.

September 24, 2007 at 6:16 pm Leave a comment


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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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