Posts tagged ‘PETA’

Virtual Protesters for PETA

Desperately Seeking Stella

There’s more and more talk in mainstream media about Second Life (SL) and at the same time we see that many large businesses, as well as official institutions (such as the US Congress) have made efforts to ensure a SL presence. But is SL really being used in the realm of public affairs and activism?

Well, it seems it is… Once again, NGOs have been quick to embrace new ways of engaging people to take up their causes. Last night, Stella McCartney and PETA launched their anti-fur campaign (which runs until 29 July) exclusively via their Second Life island with a picnic and dance party with a “(second) live” DJ (and yes, all so-called avatars, i.e., your SL alter ego, were quite enthusiasticallly dancing with “Fur is not fair” signs – see above). (Incidentally, we didn’t find Stella).


July 13, 2007 at 10:09 am Leave a comment

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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at

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