Posts tagged ‘netroots’

WAG THE BLOG

The increasing use of social media in political campaigning in Europe became especially visible in France’s last elections (Royal vs. Sarkozy), but in the US they really have it down to a fine art. Right now in the US, with the race on for the 2008 presidential elections, everyone seems to be using social technology, such as YouTube, as part of their campaigns. The reason behind this is that the internet has created a platform for ‘openess’, enabling people to ‘get to know’ candidates before voting for them, exemplified by the Senator John Edwards podcast run on Pod Tech.

My search to find examples of social media at work in European politics wasn’t that fruitful – a blog here, a video there – except maybe for David Cameron and his ‘WebCameron’. Instead I stumbled across an interesting US example from CNN.com entitled Netroots activism arrives.

(more…)

August 3, 2007 at 4:00 pm Leave a comment


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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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