Posts tagged ‘Neelie Kroes’

FH Podcast: Kroes and digital – interview with Ryan Heath

In our latest podcast, I have a chat with Ryan Heath, speechwriter and social media manager for European Commission Vice President and Commissioner for Digital Agenda, Neelie Kroes. In an impressively varied and accomplished career so far, Ryan has been Assistant Director at the UK Cabinet Office, political adviser to former Australian Prime Minister, Kevin Rudd, has written for publications such as the Sydney Morning Herald, and published a book on Generation Y, as well as editing The Gay Marriage Blog.

Ryan and Neelie’s approach to social media is spot on, and in stark contrast to the majority of political actors in Brussels who just can’t get past using online channels as just another way to blurt out one-way messages. Instead, they seek to be better at their jobs through social media, by gathering better intelligence and building relationships with the people who provide it (a cue to Public Affairs professionals if ever there was one.)

As ever, keen to hear your thoughts, so please comment away.

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March 8, 2011 at 5:40 pm 2 comments

Kroes will stay

In recent weeks there have been rumours in Brussels circles saying that Neelie Kroes, Commissioner for the Digital Agenda, might become the next Prime Minister of the Netherlands, should her party, the VVD, come first in the elections.

Yesterday it was election day in the Netherlands, and a long one at that, as initial results showed such a thin difference between the centre-right VVD and the centre-left PvdA that neither side could claim victory until very late into the night. In the end, Kroes’s party emerged as the winner of the elections. So when I went this morning to a conference where Neelie Kroes was supposed to be speaking at 9:30, I thought she might not show up at all.

But she did. And she started her speech clearing out any doubt about her future. She said that although she could get any job she wanted at the moment, she would stay at the Digital Agenda portfolio as this is, according to her, the best job she could ever get. She looked sincere, but you never know with politics. Government coalition building can take months in the Netherlands, and politicians are known for easily changing their minds. Surprises might still happen.


June 10, 2010 at 2:36 pm Leave a comment

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