Posts tagged ‘Jules Maaten’

EU Top of the Pops

A week or so ago we did a round up of the institutions, parties and MEPs we had found surfing the EUtube. We also mentioned a site we had come across called TubeMogul, which allows you to compile and contrast traffic to videos on YouTube and 8 other video sharing platforms. Well a week on we thought we’d share some of the graphs that the tool can create for you. It’s free of charge at present, after a simple registration process. You have to wait a day for your data but then you are off.

We have sought to keep it simple, so we’ve contrasted the traffic for the main three political European groups (sorry UKIP) since the last entry on the subject. Despite the prevalence of Socialist MEP bloggers it seems their group is a little bit behind in the video stakes.

You can also look at the cumulative numbers, which in the case above would show the ALDE with a commanding lead. Interestingly, once you have inputted the channels you can then drill down to see the breakout of traffic over time for individual videos on the channel. As we have done here for EUTube, which is the only one of the featured YouTube channels getting serious visitor figures.

Note that on Thursday last week the UEFA/Commission video on featuring armchair football, which incidentally is worth watching, managed to overcome our favourite “Come Together” Commission offering. A case of a vid going viral for a day – or simply lots of people at UEFA having a look? Finally, here is one for the MEPs, where iJules leads the field this week.

September 24, 2007 at 6:16 pm Leave a comment

Big Friday: surfing the eutube

It has been a while since we looked at the YouTube activities of our elected and non-elected officials here in Brussels. As its Friday, we thought we do a round robin of the EU actors we have come across with audiovisual content on YouTube. If you know of more, please do let us know.

EU Institutions

  • European Commission – sweaty from the sex sells success, they still lead the way in populating the web with EU content (nearly a million channel views and over 4,000 subscribers).
  • European Parliament – one video and about as many regular visitors as this blog.
  • Council – does anyone else see the irony in “Council Live“? In any case we couldn’t find the Council on YouTube but the Portuguese Presidency does have a library of press conferences available to download.

European Parliament Political Groups

  • UKIP – A small national party rather than a European parliamentary group, we grant you. Despite holding none too popular views in Brussels some of their videos make us chuckle.

Members of the European Parliament

There is of course the question of how successful these efforts are in reaching out to potential voters, or even supporters, both on their own and relative to each other.

Happily, we have started to come across tools that will help us map the progress made such as TubeMogul. Once you register, for free, not only can you upload your video to multiple platforms at the click of a button but you can also compile and contrast visitor data over time for your video and that of others.

A visit to the US based Viral Video charts, who offer a tracking and analysis service for a fee to professionals as well as a chart of political videos, reminds us however that the online world can hinder as well as help our politicians.

Our top three European political video bloopers in reverse order:

3. Commission President Barroso comparing Europe to an empire

2. French President Sarkozy appearing to have had a little too much to drink (BTW – he had not)

1. Belgian politician and potential Prime Minister Yves Leterme singing the Marseillaise instead of the Belgian national anthem (BTW – clearly he was joking)

September 14, 2007 at 3:50 pm Leave a comment

iJules, YouVoter?

Members of the European Parliamentarians (MEPs) have a tough time of it when it comes to reaching out to voters. The ability of a voter to remember the name of their representative in a national legislature is low but digging out the name of one of the many MEPs that represent us is even harder. The national media don’t normally “get” Brussels, nor the importance of the European Parliament in this legislative juggernaut of a process. As such, local and regional press, which are admittedly widely read in many Member States, usually get the brunt of their attention.

However, MEPs are plucky creatures (you have to be to shuttle back and forth from Strasbourg and Brussels) and it seems at least some of them are turning to the latest in digital to reach out to their voters and bypass traditional media.

(more…)

June 29, 2007 at 5:57 pm 1 comment


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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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