Posts tagged ‘interview’

FH Podcast: Reputation and Public Affairs

Public Affairs in Brussels has traditionally centred heavily on government relations, namely the practice of communicating with policy-makers. In a digitalised world, however, organisations and industries are increasingly finding that reputation issues that have little to do with the legislative, often very technical, debates that take place in Brussels, are having an impact on how they are perceived here.

For that reason, Public Affairs professionals are increasingly required to appreciate and incorporate elements of reputation management in their work.

In this interview, Dan Baxter, Senior Vice President and Partner at FH in Brussels, tells us more about why reputation management matters and provides some pointers on how to successfully conduct reputation management.

Click here to listen (if using Internet Explorer, you may have to save the file – right-click and save file as – and then play that file separately.)

Click here to subscribe to the FH Europe podcast on iTunes.

Steffen

October 11, 2011 at 12:42 pm Leave a comment

FH Podcast: Kroes and digital – interview with Ryan Heath

In our latest podcast, I have a chat with Ryan Heath, speechwriter and social media manager for European Commission Vice President and Commissioner for Digital Agenda, Neelie Kroes. In an impressively varied and accomplished career so far, Ryan has been Assistant Director at the UK Cabinet Office, political adviser to former Australian Prime Minister, Kevin Rudd, has written for publications such as the Sydney Morning Herald, and published a book on Generation Y, as well as editing The Gay Marriage Blog.

Ryan and Neelie’s approach to social media is spot on, and in stark contrast to the majority of political actors in Brussels who just can’t get past using online channels as just another way to blurt out one-way messages. Instead, they seek to be better at their jobs through social media, by gathering better intelligence and building relationships with the people who provide it (a cue to Public Affairs professionals if ever there was one.)

As ever, keen to hear your thoughts, so please comment away.

Listen to the podcast.

Click here to subscribe to the podcast on iTunes.

Steffen

March 8, 2011 at 5:40 pm 2 comments


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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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