Posts tagged ‘GM’

Manufacturing crunch time?

Manufacturing. You know, making stuff.

Our DC based friend Pat Cleary is a believer in it. With giants like GM falling to their knees on both sides of the Atlantic and export economies in Asia still feeling the after effects of the bout of cold turkey in US consumption he’s picked a great time to seek to start a global online community to discuss the issues facing manufacturing the world over.

ManufacturingCrunch endeavors to be the first-of-its-kinds global online manufacturing community, a place where manufacturers — and those who care about manufacturing — can come to debate, discuss or share information on issues of mutual interest. Interested parties can find out more at www.MfgCrunch.com. The platform already has representation from both sides of the Atlantic. On the site there is a Google news feed on manufacturing, a Twitter feed and two daily news feeds — one from the US and one from the EU — on manufacturing. You can also follow Manfacturing Crunch on Twitter (www.twitter.com/MfgCrunch)

James

Reblog this post [with Zemanta]

June 8, 2009 at 10:55 am Leave a comment

Can the net help companies plant roots in Brussels?

Modern Architecture and Bridge

Image by loungerie via Flickr

A post last week on the website Wired got me thinking about the use of grassroots in Brussels. The author highlights that GM has sought to use its own employees to lobby federal US policymakers for the money it needs to stay afloat as a company.

It reminded me of a recent dinner conversation about whether grassroots – digital or otherwise – can work in Brussels when conducted by corporations. The conversation was sparked by the Vattenfall campaign that has been running in PLux (see our recent post).

Principally our dinner conversation focused on two points:

  1. Whether contact from concerned individuals would have an effect in Brussels
  2. Whether it is acceptable for a corporation (as opposed an NGO) to undertake such a tactic

I’ve already argued, and continue to believe, that such contact can make a difference. In fact, I’ve even taken it to the extreme and argued that given our Brussels sensitivities about being in touch with citizens and the fact that direct contact with citizens is a relative novelty that it may be more powerful when done well.

Of course, when grassroots tactics have been used here they have tended to have been used by NGOs. Even a chemical-head like me has to take his hat off to the campaigns run by NGOs during REACH. Who could forget postcards featuring Barroso and Verheugen feeding chemicals to a baby through a test tube. Or delegations from the jam-making WI turning up in the European Parliament. Industry fights on fact, loses on emotion (again). Life ain’t fair, is it folks?

Thus, while I don’t buy the statement that just because it works in the US it can work here, I equally don’t buy that it can’t work here. It’s just going to be different. See some examples we’ve already featured in this blog (here, here and here). (more…)

November 18, 2008 at 12:20 pm 7 comments


About this blog

A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

Subscribe to this blog

FH corporate reputation

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives


%d bloggers like this: