Posts tagged ‘Fleishman-Hillard Blogs’
In my post A quick tour through the FH blogosphere, I shared some articles from other FHers writing on their own or team blogs. Here’s what some of them have been up to so far this year.
First of all we start by welcoming back James Stevens to Brussels. Having originally pioneered this blog back in the day, James has been in the Washington DC office for the past year and writing his own blog Bubble to Beltway. Here is his last post about the influence of interest groups in the legislative process and how more measurement is needed in Public Affairs – What I want is more data.
Which ties nicely with another colleague concerned with measurement from across the pond: Don Bartholomew, or MetricsMan, writes an excellent summary of the lessons learned in social media for 2011. Not strictly PA, but knowing what to measure in the digital realm is absolutely essential whatever the communications discipline, so definitely worth a read.
Steffen writes about reaching decision makers online, outlines ten key points that resonate with audiences when he presents on digital and PA to various audiences, and describes why campaigning more widely than the government relations comfort zone is important in a post entitled Campaigning to achieve PA goals, pay heed to the constituent consumer.
Outside the communications and public affairs arena, Michael Berendt gives his perspective on current affairs, specifically how Libya’s fate will have a major impact on Europe.
And of course I cannot sign off without welcoming FH Amsterdam to the blogging fold. They have been going for a couple of months now, writing about the digital and public affairs intersection. Definitely worth the Google translate!
Whilst we’d like to think that Public Affairs 2.0 was the only blog worth reading when it comes to the digital/public affairs/PR sphere it’s not the case at all! There are quite a few excellent bloggers at FH who blog in both a personal and professional capacity, and we thought we’d bring you a few samples once in a while, from Brussels to across the Atlantic.
Firstly staying in house; some of our regular contributors to Public Affairs 2.0 also have their own blogs, one of these is our Digital Strategist, Steffen Thejll-Moller. He writes here about the struggle to implement digital in public affairs, remember: don’t blame it all on the old fogeys.
Liva Judic is based a little further afield in our Paris office and describes herself as a ‘social media addict’. Her blog Merrybubbles is a regular upload of all things interesting and digi. One of her great articles is about the digital divide around the world and how mobile technology is being innovatively implemented in unexpected places.
James Stevens, whilst technically no longer a Euroblogger, now offers a unique European perspective on the goings on in Washington DC. His article ‘Neither the US nor the EU wants to kill its citizens’ takes a look at the transatlantic relationship in reality, especially in light of regulatory convergence. Whilst in his most recent article examines the line between government relations and public affairs, and how we can learn from each other.
But of course blogs take many different formats and not just personal perspectives. The FH London office clearly translates in-depth briefings into accessible blog format. For example, see their outline of the recent UK government’s spending review.
So I hope you enjoy sampling a little taste of where else the digital discussion about public affairs and public relations is taking place.
There has been much written in the UK media that this will be the first truly digital general election campaign. This is true to an extent, with the numbers of blogs and websites devoting themselves to politics and the election having increased widely since the last General Election in 2005 – it is hard to believe that neither Facebook nor Twitter existed the last time Britons went to the polls. So it was perhaps somewhat surprising that one of those bloggers, Iain Dale, told a packed Fleishman-Hillard London breakfast event last week that in his view, digital content and information will not dramatically influence the outcome on election day.
Dale’s analysis was that initiatives such as myconservatives.com (a tool which enables local campaigns to recruit volunteers and collect small donations) were launched too late by the Conservatives and should have been introduced earlier in the election cycle in order to have a real impact. Labour strategists are keen to point out that their version – membersnet has been operational for several years now, where initiatives such as the phone bank (where members can phone other members and voters using an online database) have been successfully deployed. However, such online phone banks are merely digitally advanced versions of more traditional campaign methods – i.e, a compliment to the long established tactics of canvassing and cold calling rather than a digital step change.
Dale also suggested that the UK should look to political systems closer to its own parliamentary democracy such as those in Europe or Australia for inspiration, as opposed to the vast Presidential election campaigning in the USA. He’s right, but not only because of the difference in style (and resources) but also because the digital elements of that election were built on a grassroots campaign for change – in the UK, there is no such instinct, with voters turned off from politics by the expenses scandal and no great desire shown for either Brown or Cameron.
Where the bloggers and political websites can be influential is in their attempts to create news agendas either as virals or in the traditional media. After some caution, journalists are beginning to report on stories created by bloggers, with Guido Fawkes having claimed senior scalps, including Peter Hain MP and Brown’s former press adviser Damian McBride. However, it is worth remembering that the UK’s biggest political scandal this year – MPs expenses – was uncovered not by the new media, but by a very old and traditional title – the Daily Telegraph.
Recent episodes such as spoof versions of David Cameron posters have perhaps best shown how virals can attempt influence. Its owner, Clifford Singer, posted spoofs of the Tories’ main billboard campaign on his website but realised the idea could grow when he almost immediately started receiving hundreds of similar versions from viewers. Within days, a simple website was created which allowed anyone to ‘invent’ their own professionally completed versions of the Tories’ campaign posters. The Labour MP and blogger Tom Watson MP has said about the viral: “MyDavidCameron.com is an example of people taking an idea and reusing it to add to a discussion and make a point. Political party managers might not like it, but it has given election billboards new relevance and interest for the forthcoming general election. It is making electioneering interesting, unpredictable and, dare I say, more fun.”
So although the internet will not control this campaign entirely, it is already challenging political strategists, campaign advertising executives and candidates to think in new ways and to respond to challenges that they would never have envisaged just a few years ago.
You can check out more about the UK elections at the F-H London blog.
There are plenty of PR types who will be using this fairly seismic shift as an excuse to our bosses or clients when our story doesn’t get covered. But the press corps could double, and a press release that merely ”welcomes” a Brussels announcement on an issue that is irrelevant to most, while at the same time “applauds” the “Commission” (cos there is only one “Commission” in the world, right?) will NEVER get picked up. A few years back, there was an infamous Brussels website that named and shamed such press releases.
The monster that the Europe correspondent has to grapple with has always been multi-headed. Having to file stories on data privacy, anti-trust, food labelling and customs in quick succession is no joke. We PR types need to be of much more use to journalists – bringing them easy access to real world experts and those with influential opinions on issues that matter to – or even entertain – their readers and their editors.
With fewer journalist around (yes, there are still 700 but you get what I’m saying), we should take more time to get to know them. And not (alone) by taking them for mad nights out, but by actually reading what they write, knowing their pet subjects, knowing their style and that of their editor.
Charlemagne makes the excellent point that journalists should move from Brussels out to the trenches every few years. So should all of us.
News from the US late last week that our Washington D.C. colleagues have picked up a gong at the US PR Week awards for FixHousingFirst campaign. Congratulations to Pat Cleary, Bill Black, Ben Clark and everyone else involved. We don’t do the work for the awards, but receiving one is pretty special anyway.
In summary, the team helped a bunch of home builders build a broad-based coalition to advocate for federal funding for home-buyers as part of the economic recovery package. The novelty? Much of the coalition building and advocating made use of those digital tools we’ve been banging on about over here for some time. The results? Everywhere you go in the US you can’t move for talk of the federal tax credit for home-buyers.
You can read the Fix Housing First Case Study here. And below is Pat speaking about the programme late last year at the European Public Affairs Day here in Brussels.
A further article from the UK’s Communicate Magazine talking about the campaign with a wider view of what we do here in Europe, can be found here.
Last week saw Fleishman-Hillard host a panel debate on the use of digital tools in public affairs and politics at the European Public Affairs Action Day. The videos of the contribution of our three speakers (Alexander Alvaro MEP, Pat Cleary of FH DC and Mark Redgrove of Orgalime) are now available on our YouTube channel here.
Here is the contribution of Alexander Alvaro MEP in two parts. The Q&A session of the panel discussion will be uploaded in coming days.