Posts tagged ‘EUTube’
I am sure this video shall spark debate, as I guess it is supposed to.
Alas the story would have been so different had Sarah passed the concours.
Is it me or is the idea of the Commission putting out a video (even a good one) to promote careers in the private sector ironic on so many levels?
In our excitement about Europarl TV, we missed the re-launch of the EPP-ED internet video station at www.epp-ed.tv. It is a slick new platform.
As the EPP-ED points out in its press release, “EPP-ED TV first broadcast via the internet in June 2007”, making it the old man on the block as it just beat the Commission’s EUTube out of the blocks.
The Socialists and ALDE group have not progressed from providing the infrequent link to a YouTube video of an MEP’s speech or a scintillating press conference.
The Commission’s EU Tube continues to churn out slightly humorous, professionally-produced videos with racy-for-a-governmental-organisation sexual references. Last Wednesday, Make Love, Not CO2 joined the list. In just 33 seconds, one learns that turning off the TV when not in the room, taking showers instead of baths, towel-drying instead of blow-drying hair, covering pots with lids, riding bikes instead of driving SUVs, enjoying quiet candle-lit ambiance instead of blasting music leads to… a nice romantic dinner instead of a date leaving in frustration.
As with all bloggers, watching the statistics on traffic has become a bit of a way to while away the hours. We can’t help but click that refresh button repeatedly in the hope that the line on the graph moves every upwards. Who said consultants aren’t vain?
There are of course some simple home truths out there. There is a correlation between the number of posts we make in any given week and the number of visitors we get. (If only there was less work and more time to write blog posts.) Referrals from our FH corporate and FH Brussels websites generate decent amounts of traffic as do the links on other blogs. However, we are still not being read by the vast majority of the 15,000 “lobbyists” in Brussels. Must try harder.
Just as interesting are the search terms used to find us. There are some good ones from our perspective, “public affairs brussels”, “public affairs digital” etc. But one that repeatedly comes up is “European public sex”. What a disappointment we must be for those who type those three words into Google. It seems however that we are not the only ones still getting traffic on the back of the smutty pastimes of our fellow man. A search term that brought a visitor to our blog, “EUtube analysis”, led us back to TubeMogul to see how the Commission’s YouTube channel was getting on.
As you can see a large proportion of their traffic is still on the video that has a large dose of arghs, oohs and eeks. We added a couple of the Commission’s recent videos to make a comparison. The video on renewable energy, a hot topic around the 23rd January proposal from the Commission, is a small blip in comparison. As is a video from the Comms department on the EU and the citizen. Is there a learning in all of this? Sex sells. Ok, we knew that. But there is a big difference between making informercials about what the EU does and making a video that catches the European public’s imagination. We may be content to have a small audience inside the Brussels Bubble, but is the Commission?
In case you haven’t noted, Commissioners are apparently getting lobbied left, right and centre from a plethora of Member States who have all suddenly realised that committing to a renewables target of 20% by 2020 actually means you have to do something to achieve it.
The Commission’s comms department has struck back with a EUTube video reminding us all of why the targets Member States want to back away from are apparently still a good idea; mood music for the long-awaited and debated renewables proposal due out on 23rd January. Whether the Commission sticks to its guns in its allocation of the renewables obligation between recalcitrant Member States is of course a different matter, which is of course potentially subject to the nationality of each individual Commissioner.
European Parliament Vice-President Vidal-Quadras (EPP, Spain) today announced to members of the European Parliament via email that the new EP web-TV is open for testing via the Parliament’s intranet. We understand that if the test goes well, those behind the channel are hoping to launch to the channel to the rest of us in the New Year.
One of the first to have a look at the channel was one of our intrepid former interns, who happened to be in the Parliament this afternoon conducting research for his undergrad dissertation on the use of digital in public affairs and communications (funny that). He bounced back into the office like a giddy schoolboy who had just won the annual boys only marathon conker competition. “The quality of the videos and the platform look top notch”, he enthused. It’s all bells and whistles apparently; news items, infomercials, live committee streams (we like), ask an MEP a video question, clips for teaching kids about the Parliament and a sack load more across four internet channels.
Some of us are a tad concerned that the Parliament may not have thought about the audience in this whole endeavor. But nevermind. A more seasoned member of staff points out that these things are little bit like graffiti on a wall. Great that your work is up there with that of Banksy in terms of quality, but has anyone noticed? Promoting the web TV channel to citizens that don’t usually walk down the graffiti strewn street of the Europarl website is going to determine how successful you are.
Apparently the budget for promotion will not stretch to much advertising, especially once divided by 27 Member States/markets. As such may we suggest the services of a global public relations agency with a very strong digital PR service offering? I am sure we can find someone to help the Parliament show that it is the closest institution to the digital citizen.
(30 November – Since this post was first put up we have now had the opportunity to see the promotional video made by the Parliament to push the merits of the new channel. It features clips of some of the programming. We can confirm that it looks very impressive indeed as a platform.)
A week or so ago we did a round up of the institutions, parties and MEPs we had found surfing the EUtube. We also mentioned a site we had come across called TubeMogul, which allows you to compile and contrast traffic to videos on YouTube and 8 other video sharing platforms. Well a week on we thought we’d share some of the graphs that the tool can create for you. It’s free of charge at present, after a simple registration process. You have to wait a day for your data but then you are off.
We have sought to keep it simple, so we’ve contrasted the traffic for the main three political European groups (sorry UKIP) since the last entry on the subject. Despite the prevalence of Socialist MEP bloggers it seems their group is a little bit behind in the video stakes.
You can also look at the cumulative numbers, which in the case above would show the ALDE with a commanding lead. Interestingly, once you have inputted the channels you can then drill down to see the breakout of traffic over time for individual videos on the channel. As we have done here for EUTube, which is the only one of the featured YouTube channels getting serious visitor figures.
Note that on Thursday last week the UEFA/Commission video on featuring armchair football, which incidentally is worth watching, managed to overcome our favourite “Come Together” Commission offering. A case of a vid going viral for a day – or simply lots of people at UEFA having a look? Finally, here is one for the MEPs, where iJules leads the field this week.