Posts tagged ‘EU blogosphere’

Searching the EU blogosphere

Google's homepage in 1998

Image via Wikipedia

Apparently in the world of search we are moving in two opposite directions, or at least Google think so. And who are we to question. Mere PA people that we are.

Firstly, there is apparently a move towards expanding the scope of general search to other forms of content. After all, whether it’s a vid. Note that as you’ve been searching Google recently maps, pictures, videos and allsorts of other online content are starting to pop up in your results. Have a go at putting in “Fleishman-Hillard Brussels” and you get a handy map of our location for example.

Secondly, there is a move towards more specialisation. In this regard, the boys over at Euractiv have created their own custom search engine for the EU blogosphere. Check it out here.

Which all leads us to wonder what does this mean? Well, we suppose if we work on our premise that policymakers also use the internet to find out about stuff – or at least their assistants do – that it’s not only your website that needs optimising but increasingly that other types of content may become more useful. Secondly, the custom search could be useful – for example, do you only want to know what the EU institutions websites say on a subject, or how about what a collection of NGO websites say? Could be handy.

May 23, 2008 at 6:11 pm 1 comment

When is a blog not a blog?

A while ago we pondered the merits of Euractiv’s blogactiv platform as it boldly sought to change the face of the EU blogosphere. The intention seemed, and still seems, good. Now and again, when we get the time to read, there seems to be some decent posts from some interesting people. One could of course say the same of this blog (with the exception of us being interesting as people), we know.

However, a post of late January in preparation for today’s “Greening the Economy” European Business Summit worries us somewhat (we just found it as we are attending the event tomorrow). It’s a basic introduction to the topic of greening the economy, with links to other actors and a possibility for comment. Sound familiar? Is it just us, or could the post just as easily be a page on the main section of the Euractiv site (such as this one)?

If Euractiv is already a filter of information (one type of blog) and a diary (another type of blog) on the travails of organising the event wasn’t deemed interesting enough, then an expert insight/reflection on the issue is all that is left. Perhaps the journalist quoted by Euractiv editor Christophe Leclercq in his comment should have been asked to write it. The overview/filter could have been left where it belongs, on the main Euractiv pages.

Just as worryingly, at least one blog posting (“European Business Summit a success”) from today on the same event seems to have more of than a tad of self-promotion about it. Hopefully, they will get back to the noble aim of posts of”Europeans challenging Europe” soon enough. There is surely enough good material to go around.

February 21, 2008 at 8:38 pm 4 comments

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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at

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