Posts tagged ‘EP digital trends survey’

The MEP survey: six months on

It has been nearly half a year since we published the MEP survey into the digital trends of the European Parliament, looking at how MEPs go about communicating to their constituents and others, and how they conduct their research. The findings remain highly relevant to anyone communicating in the policy arena in Brussels, highlighting in particular the need for integrating online channels with well-trodden offline tactics like face to face meetings and traditional media relations. After all, if half of MEPs are reading blogs every week to research legislative issues then the validity of a  blog seems less questionable. And if 93% use a search engine daily as the starting point for their research, then presence in search engines quickly becomes a “must-have”. Likewise, if two-thirds of MEPs are on social networks, surely it’s worth exploring how to use such tools to provide relevant input and perhaps even engage?

If you wish to revisit the survey or indeed see it for the first time, click here for the full report. Embedded below is a presentation of some of the key findings, and for an analysis of the findings, I’d recommend Steffen’s posts here and here. As ever, if you have any comments and questions, please fire away!

Rosalyn

June 14, 2011 at 11:11 am 1 comment


About this blog

A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

Subscribe to this blog

FH Brussels tweets

FH corporate reputation

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives


%d bloggers like this: