Posts tagged ‘digital communications’

Euronews on the digital trends study

European lawmakers underuse the internet according to new research. The findings show that while three quarters of MEPs use their personal websites to reach the electorate, only a minority understands the potential of using online technologies to help them interract with people. Only half visit blogs once a week or more, and two thirds have never heard of the social networking tool Twitter.

May 19, 2009 at 9:42 am 1 comment

Do MEPs tweet, blog and Facebook? We find out.

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Today we launch the results of our European Parliament Digital Trends Survey – www.epdigitaltrends.eu It examines how Members of the European Parliament are using the internet to communicate with their voters as well as how the same MEPs use the internet to inform their daily legislative work. As such, we hope that the results are interesting both for MEPs and for Brussels public affairs practitioners.

In summary MEPs are using the internet to communicate to voters but are not yet for the most part using all the tools available. No doubt MEPs have come a long way since the last elections, but there is still a road to travel.

For public affairs practitioners we believe that our results support the view we espoused when we started this blog 2 years ago. Like all of us MEPs are going online for information to inform their decisions. To be effective, our public affairs strategies need to integrate digital communications into their toolbox of tactics. Digital can not replace traditional tools such as contact programmes and media relations it complements them, rendering our activities more effective.

On the microsite  www.epdigitaltrends.eu you will find the following:

  • Our main results with supporting statistics
  • An e-brochure
  • A full report
  • A library of downloads, including graphs and the raw data for you to make your own analysis and graphs
  • Commentary from MEPs
  • An opportunity for you to post your own thoughts
  • The charities we supported in conducting the research
  • The methodology we used – sample size etc.

In the coming days we shall be taking time to reflect on what the different parts of our results mean for public affairs practitioners in Brussels on this blog.

Thanks to all MEPs who participated and to the hardworking FH team who made it all possible (everyone in the office played some role but in particular I’d like to thank Mike, Reg, Veronique, Liliana, Julie, Carey, Aurelie, Tim, Michele, Jay, Clara and Rosie)

We look forward to your reactions to the results on the microsite and to having a debate on this blog about what our survey says about digital public affairs.

James

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May 18, 2009 at 1:03 pm 2 comments


About this blog

A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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