Posts filed under ‘European elections’

EP survey fever hits us (and may be you)

For those who have missed it, we’re conducting a survey of MEPs and their digital behaviour. We shall be launching the results on a dedicated micro-site in mid-May. Lots of interesting data (we are currently swimming in pivot tables) from the responses we’ve collated in recent weeks for both MEPs and their staff and the PA community in Brussels and elsewhere.

In case you are feeling that you just can’t wait another couple of weeks and you need a EU survey fix today check out EU Profiler

The survey seeks to tell you where you fit on the political group spectrum -for this former MEP staffer it underlined some of the voting tensions I have experienced in all the elections I have voted in. For my colleagues, there was something of shock that I was still where I started out on the political spectrum.

James

April 29, 2009 at 2:12 pm Leave a comment

Europatweets

A quick nod – via Julien Frisch – to www.europatweets.eu, a nifty website that does a good job of compiling all MEPS twitter feeds.

Like out MEP Twitter feed on the right hand column, this site uses a pipe to collect twitters from MEPs, but also to MEPs, from Candidates to MEPs, and from the general public using the elections hashtag. It’s an interesting resource.

It’s good to see a number of sites popping up that track elected officials as Twitter is not easy to use itself. The US has Twitter Room and Tweet Congress.

April 10, 2009 at 1:59 pm Leave a comment

Could you wait while I look for my hearing aid?

Can you Hear Me Europe? Really? That is the best name that MTV could come up with for their European Elections project?

As I noted last week, the campaign is initiated by European Commissioner for Communication Margot Wallström and MTV, who met earlier this week. It has received some press coverage.

I think the campaign’s name is misguided at the least. The Commission’s target of ‘young citizens between 18 and 24’ is the most recalcitrant and rebellious demographic. Their likely response to “Can you hear me Europe?”: No, and I don’t care.

Communications consultants frequently repeat the mantra : Don’t repeat the negative. If you’re writing a letter to the editor, you don’t restate the erroneous claim. If you’re writing a speech, then focus on hope and optimism not doom and gloom. If you name a campaign about voted engagement, don’t highlight the general lack of ‘sound’.

In addition to a Twitter stream, the most visible component right now is a set of faux-home videos in which kids climb up Big Ben, the Eiffel Tower and other monuments and hang speakers. I don’t understand the trend of faux-viral videos. Some group in Brussels did a faux video of Palais de Justice’s dome blowing off, and not even 4,000 people have watched the video. Though I am impressed with the CGI skills.

The ‘keystone’ of this campaign is something called ‘The Shout‘. MTV is inviting everyone in Europe to shout, “Can you hear me Europe?” at 15h30 on April 30. I couldn’t believe it was that simple, but it is.

I can’t help but think of that worn-out quote that it is;  “full of sound and fury; signifying nothing.”

April 10, 2009 at 1:22 pm 3 comments

Twitter lobby

This report, noted by the FH Public Affairs Blog from Washington DC, describes how lobbyists in DC are using Twitter to communicate directly with Members of Congress’ ‘blackberries’.

For this to work, you need a critical mass (or at least the key Chairmen and Rapporteurs) on Twitter, so it may not work just yet in Europe.

It’s all about communication, as FH’s DC office has noted frequently on their blog.

April 7, 2009 at 2:12 pm 2 comments

What would you call ‘Rock the Vote’ in Europe?

The Weekly Calendar of Commissioners tells us that European Commissioner for Communication Margot Wallström is meeting with MTV Southern Europe to announce a campaign by MTV to raise awareness of the European Parliament elections among young people.

In the USA, MTV has worked closely with Rock the Vote. They host concerts, organise parties, register voters, and clearly have all sorts of bells and whistles online. Rock the Vote even appeared in a West Wing episode.*

Will Southern Europe see a ‘Rock the Vote’ campaign like in the US?

What would you call the campaign?

  • Serenade the Vote
  • Love the Vote
  • Macho the Vote
  • Sip-a-coffee-and-listen-to-accordion-while-considering-how-to-Approach the Vote
  • Buy the Vote

Later that same day, April 8th, Wallström will take part in a bloggers’ discussion “European Elections 2009: Yes I can” organised by the Bulgarian Branch of Café Babel.

How to Rock the Vote

How to Rock the Vote

* Continuing James’ West Wing analogies, would this make Margot Wallström the EU’s Donna Moss?

April 3, 2009 at 5:41 pm 1 comment

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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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