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Enviro.aero wins a gold medal(lion)

Admittedly this was not the type of award that led to long blubbering acceptance speeches (or in fact had an award ceremony), but it was accompanied by a gold medal (the digital variety).  Enviro.aero, a cross-industry aviation and environment web resource, won Best New Aviation Website in the Flightglobal Webbies 2008.

Enviro.aero is the website of FH client ATAG, The Air Transport Action Group, a global association that represents all sectors of the air transport industry. It was launched with the purpose of providing clear information on the many projects and cutting-edge innovations that make up the aviation industry’s response to climate change. Enviro.aero has engaged in the latest social media in order to spread their message to a wider audience, gathering followers and fans on Twitter and Facebook. The Plane Talking blog has also been a valuable medium through which to engage the flying public. The judges praised enviro.aero for providing “a long-overdue industry-wide response to the aviation environment topic” and a “clear user interface that allows quick access to interesting information.”

Finally, I’d like to thank my Mum, my Dad, my team……

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February 13, 2009 at 5:09 pm Leave a comment

Obama and the iPhone

Image representing IPhone as depicted in Crunc...

Image via CrunchBase

There is little doubt that if queues to vote for the Democrats on November 4 are comparable to queues on the release of the iPhone, then Obama will be a happy man.  Last week Obama’s team announced that the link between Obama and the iPhone ran deeper, with the creation of an application for the iPhone which encourages friends and families to vote.

The imaginatively-named ‘Obama 08 Phone App’ has a ‘Call Friends’ option that prioritizes contacts by key battleground states and asks users to call their friends in those states to vote for Obama. The software also enables users to receive updates about the campaign and set reminders to call friends on Election Day. Chris Hughes, the director of online organizing for the Obama campaign explained, “A contact has a lot more value when it is from someone you know than when it is from some random person,” said Chris Hughes, the director of online organizing for the Obama campaign.

Amid such talk, it is easy to forget that the subject of the conversation is political campaigning. Indeed, categories such as “Not Interested,” “Considering Obama” and “Already Voted,” are more suggestive of an online dating tool. Herein lies the ingenuity of ‘Obama 08 Phone App’: the obvious question as to why friends would want to sort their contacts into anything other than alphabetical lists is lost in the originality of the application.  The software plugs into the millions of American iPhone lovers and Obama supporters in the hope that the passion for the former might be mirrored in support for latter on November 4.

Obama’s use of digital tools provides interesting insight into political campaigning in the 21st Century. His website has links to no less than 16 social networking tools, as well as the now almost standard TV channel. Whilst not all of the platforms are likely to appeal to the European voter (indeed British iPhone lovers are unlikely to fall for a ‘Brown 08 Phone App’), the US election does offer innovative ideas for politicians on this side of the Atlantic.

Hatty

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October 7, 2008 at 12:25 pm 1 comment

Politicians lie: it’s a fact

The wind blows, it rains in Brussels and politicians lie.  These are facts. While we remain powerless to do much about the first two, a US website has launched an attack on lying politicians. The St Petersburg Times of Florida and Congressional Quarterly of Washington, DC – two of America’s most trusted, independent newsrooms – created www.politifact.com, a fact-checking website that helps voters separate fact from fiction in the claims made during the 2008 presidential campaign. The PolitiFact team checks the accuracy of speeches, TV ads, interviews and other candidate claims and communications, rating them on the ‘truth-o-meter.’ In the event that a politician should, shock-horror, make a u-turn on a particular policy, there is the ‘flip-o-meter,’ with increasing degrees of flipping leading to a ‘full-flop.’ A page dedicated to the candidates collates the data, showing the degree of truthfulness of the individual candidates.

Currently, Obama seems to be running away from McCain in the honesty rankings, with most of Obama’s statements underpinned by some grain of truth and only once were his ‘pants on fire.’ McCain, meanwhile, must be running out of pants to wear, with six fires to his pants and a roughly equal number of true and false statements.

www.politifact.com is an interesting addition to the cynical world of politics. Bringing political statements under scrutiny could not only increase public confidence but also make politicians more aware of the need for consistency and truthfulness. Lying politicians might be a fact, but it is certainly not a fact that we should accept as readily as the weather.

Hatty

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October 1, 2008 at 5:44 pm 1 comment


About this blog

A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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