Twitter: Social media for social good

April 20, 2010 at 4:46 pm 4 comments

There’s lots of chat about how trivial Twitter is. Who’s interested in the minutiae of all these daily lives? How can you say anything sensible in 140 characters? How can anything emerge from this huge, constant, global clamour? And then something comes along that reminds us that actually any medium can be a force for good if used properly.

This campaign was started in the Netherlands to draw attention to the problem of domestic violence. One in four Dutch women (apparently) will suffer from domestic violence in their lifetime and I cannot imagine that the statistics are any different elsewhere. As a man, I find this deeply shameful and very disturbing. As a human being, I find the fact that so often people who know do nothing even more troubling. This campaign highlights this through the medium of Twitter. Have a look and consider, honestly, if you had been following this feed, what would you have done?


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4 Comments Add your own

  • […] Media for Social Good Despite its increasing popularity, some marketers are still reluctant to view Twitter as a legitimate communications vehicle. The digital specialists from Public Affairs 2.0 discuss a stark domestic violence awareness […]

  • 2. Michael S-G  |  April 21, 2010 at 9:55 pm

    Hi Nick – Interesting find, if a bit disturbing.

    In the US, the Library of Congress last week said that it will archive every Tweet… so I guess they see something of lasting value worth preserving.

  • […] Twitter: Social media for social good from Public Affairs 2.0 by fhbrussels […]

  • 4. Lauren Letellier  |  April 25, 2010 at 4:40 pm

    Brilliant. Another great example of Dutch innovation. I wish this campaign existed in the US.


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