Rubbish ideas and the future of Europe

April 1, 2009 at 9:47 pm 1 comment

Jose Manuel Barroso - World Economic Forum Ann...
Image by World Economic Forum via Flickr

Elections are in the air, as is the Commission, its President and the European economy. So what better way to get a strategic direction for where Europe should focus its efforts than an online survey of citizens. After all, we can’t make more of a meal of it than 20, or for that matter 27, heads of state and government.

A rather Jed Bartlett looking* (hands in pockets, relaxed look about him) President Barroso asks you to tell him what you think at tellbarroso.eu

Undertaking to “tell Barroso” is, I found, a relatively painless experience and could be described more as an online brainstorm than a survey. You are asked to write down the first things that come to mind tp a simple question about what Europe should be concentrating on. Now remember folks, at this first stage in the “ideation” process it’s quantity not quality that matters. Stick to individual words or phrases and keep ’em coming. As with your traditional brainstorm, you then get the chance to expand upon your ideas in the comments box. Lots of opportunity for the ramblers amongst us to ramble, at length.

Finally and perhaps most pleasurably you get to see other people’s brainwaves and then place those you don’t like in a rubbish bin. Fantastic – there was lots of trash and I was sorting it (for energy recovery, you understand).

Now I’m a little bit of a novice at netiquette, but in normal life one is not allowed to commit such a heresy as binning ideas once they’ve been written on a post-it and placed on the wall. In traditional brainstorms ideas are all good and should be generally built upon, expanded, challenged and improved through debate and discussion. Under no circumstances should one suggest that the idea your colleague has just come up with is infantile rubbish deserving only of the waste paper bin/recycling tray. It got me thinking though, if such a heresy were allowed within the EU institutions wouldn’t our legislation be just a little bit better? Now that’s an idea someone should tell Barroso about.

James

*It occurs to me that Jed Bartlett does this at the end of Series 2 of the West Wing – when he decides to run for re-election. Apologies to all readers who are not addicted to the West Wing. May we suggest picking up the box set of all seven formidable seasons on Amazon for 50 quid, you’ll never be stuck for an evening’s entertainment ever again.

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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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