Beware all PR drones, the Berlaymonster Strikes Back

November 17, 2008 at 7:15 pm Leave a comment

One of the journalists at our table at the awards ceremony the other week asked why they didn’t receive as many press releases from FH as they do from other Brussels PR agencies. In a subsequent breath it was then noted that much of what they do receive from agencies in town is not of much use to them and goes directly in the delete tray.

One hopes that this means we are doing something right by being selective about the journalists we target and the stories we seek to pitch. If we are not, please tell us.

All this is to say that the Berlaymonster has an interesting post on a press release that they did not wish to receive. Interestingly, the fact that Berlaymonster wrote about it and that we are now doing so probably means it was a successful press release after all – all publicity being good publicity etc.


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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at

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