Google ads for politicians

September 24, 2008 at 9:23 pm 5 comments

Image representing Google as depicted in Crunc...

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Expanding our reading beyond our traditional EN sources, we note that the use of Google Adwords for political campaigns has caught the attention of our Italian friends at left leaning daily la Repubblica. Surely our MEPs, Italian or otherwise, should be looking into this tactic with elections in mind to reach out to voters interested in the issues they deal with here in Brussels? With this in mind, perhaps that’s why we hear rumour of an e-campaigning event being hosted by Google here in Brussels (p.s. we’d love an invite if Google people are listening/reading). Not sure MEPs have Obama’s budget but still, every click counts (both for MEP and Google I expect).

For those MEPs thinking about it, this article from much earlier in the US primary season contains some hints from experts from Google and elsewhere on what to do and not to do. Tips iinclude advertising on your opponents name and advertising around those issues that poll top of voters concerns.

In any case, we’ve also been noticing a veritable increase in interest in using the tool to reach out to get  messages out here in Brussels. Can you spot any of our current ads I wonder?

Jimmy (still searching for suitable word beginning with J for new trend of signing posts on this blog)

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More EU “web streaming services” Let them eat cake!

5 Comments Add your own

  • 1. Digital Dave  |  September 25, 2008 at 3:22 pm

    how about:

    Juvenile jimmy?

    Jargonistic jimmy?

    Reply
  • 2. Machismo Mike  |  September 25, 2008 at 4:04 pm

    Jolly?
    Judicious?
    Joyous?
    Jingoistic?
    Jaded?
    Jury-rigging?
    Jabber-wocky?

    Reply
  • 3. fhbrussels  |  September 25, 2008 at 9:47 pm

    Jabber-wocky wins so far.

    Reply
  • 4. Public Affairs 2.0 « Euclectic’s Blog  |  November 1, 2008 at 5:25 pm

    […] MEPs have Obama’s budget but still, every click counts (both for MEP and Google I expect).Public Affairs 2.0, Sep […]

    Reply
  • […] Maybe the bloggers from Fleishman-Hillard can lobby for it at a rumoured upcoming Google event in Brussels […]

    Reply

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About this blog

A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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