EUTube goes from sex to science

June 4, 2008 at 9:50 am 5 comments

Eureka! EUTube’s newest clip is geek-tastic. Even though the European Commission brought us this clip, which we discussed in an earlier post, it is still unexpected that they have shown such agility on EUTube. Even more shocking that they are making public service videos which aren’t lame.

It seems that the video is promoting science research in the EU, though the web site it sends viewers to, Marie Curie Actions, could do with some work. It is supposedly “”The People Programme under the 7th Framework Programme”, but we’ are lost as to what that is.

With the desperate need for Europe to foster (and finance!) innovation, new technologies, and protect its industrial knowledge base, we hope that this video is just part of a bigger project.

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5 Comments Add your own

  • 1. Jon Worth » Brussels oddities  |  June 4, 2008 at 2:50 pm

    […] the ridiculous to, well, the ridiculous: an EUTube video about the EU’s research case (via Public Affairs 2.0) – it’s really quite surreal and […]

    Reply
  • 2. Stephen Gosden  |  June 4, 2008 at 4:51 pm

    Fleishmann-Hillard is “lost as to what [the People programme] is about”. On the Marie Curie Actions web site it states: “The People programme under the 7th Framework Programme promotes excellence in research training, mobility, and career development for researchers at all levels, both inside and outside the European Union.” How can we change that to make it clearer? We’d like to do better – really !

    Webmaster, Research, European Commission

    Reply
  • 3. mstantongeddes  |  June 4, 2008 at 5:16 pm

    Stephen,

    Congrats on the video, we thoroughly enjoy it.

    My specific comment (as an individual and not on behalf of Fleishman-Hillard) referred to the landing page for the Marie Curie Actions. The landing page for Teens is very good.

    I recognise that using the limited space on a website landing page is not an easy task, and my suggestions are by no means the best. The site should tell a visitor what Marie Curie Actions does, rather than what it is. After all, this is what the visitor is most likely to care about. I would suggest using a bulleted list of the actions an individual can take through Marie Curie Actions in place of the paragraph “People Programme under the 7th Framework Programme”. For instance:

    Marie Curie Actions:
    – Provides funding to young researchers
    – Helps individuals and universities and research groups apply for EU research funding
    – Connects graduates with employers in the sciences
    – Promotes science education

    I’m not sure that these are accurate. It may seem like a minor change, but I think the added clarity is valuable.

    Reply
  • 4. Stephen Gosden  |  June 16, 2008 at 12:18 pm

    We’ve now updated the description of the MC actions based on you input, Michael, to make them clearer – we hope!

    Thanks for the help!

    Cheers,

    Stephen

    Reply
  • 5. EUtube watch continues « Public Affairs 2.0  |  January 28, 2009 at 6:38 pm

    […] It’s been a five days and we almost missed the new fun EU Tube video. While it’s no Chemical Party or Romanticism in European Films, it is a well done clip. The challenge this time again is to […]

    Reply

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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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