The EV born again

April 9, 2008 at 10:00 pm 4 comments

European VoiceImage via Wikipedia

It may be one too many glasses of champagne at this evening’s launch event at the Residence Palace, but we kind of like the new look European Voice paper and website. It’s at the very least a decent facelift for our favourite trade paper. The website has more than a hint of the Guardian Unlimited about it, but to be fair why reinvent the wheel. Especially if it’s a wheel that gets nominated for awards.

A slightly geeky web designer bloke (who we work with and love) pointed out that the “bevelled menu bar” is innovative in web design terms, which we take as a compliment as he did not design it. We were more interested that Tim and team are promising updates on the news as “we make it” (i.e. daily rather than every Thursday, assuming your EV is actually delivered on time) as well as policy sections featuring archived content. We also like the fact they’ve included a blog, something their parent publication has been pushing to good effect. It may get us actually reading the EV, rather than looking at who’s advertising in it!

As usual, the event was a great opportunity to meet competitors, talk shop and cringe at the back through Tim King’s somewhat laboured jokes. Thankfully there were some interesting people to talk to (other than ourselves), cute pics of a new born baby (that of the EV editor) and a decent band.

In any case, a good rebirth and a decent bash. Well done, EV team.

One question that occurs at the end of this post – why does the EPP insist on spending its money advertising to Brussels based lobbyists and communications people? After all, they must be the main audience for the EV’s website and paper. A subject for another post perhaps.

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Entry filed under: blogging, media. Tags: , , .

Event: Harnessing digital for your Brussels trade association A whistle too far

4 Comments Add your own

  • 1. Jon Worth  |  April 10, 2008 at 1:02 pm

    Hmmm. I remain to be convinced, at least by the web version. The ‘blog’ does not even have a RSS feed, and it’s hard to find on the site.

    I haven’t seen a paper copy though as they don’t appear for in the homes of web designers as they do in the offices of institutions and lobby firms.

    Reply
  • 2. fhbrussels  |  April 10, 2008 at 2:36 pm

    Jon, perhaps once they realise that Brussels based bloggers are new newsmakers (e.g. Who do i call?) you will start to receive a paper copy?

    Reply
  • 3. Le Croche-Pied » Blog Archive » Liens du 11 avril  |  April 11, 2008 at 1:30 am

    […] Voice fait peau-neuve, via Public Affair 2.0. Tout y est gratuit jusqu’au 23 avril… if (GetCookie(‘wordpressuser’) == […]

    Reply
  • 4. New Website for The Parliament Magazine @ Brusselsmedia  |  February 24, 2009 at 12:07 pm

    […] EurActiv and European Voice recently made changes to their website layout (the latter is covered over here) The Parliament Magazine is the latest to refresh their digital presence. It looks like only […]

    Reply

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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of our team at www.fleishman-hillard.eu

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