Sex sells Europe, but reality is better
Since our post earlier this week on the launch of EU Tube, the Commission has scored a digital triumph through its video on the best of European cinema. Nearly 3 million of us have watched the titillating video promoting the Commission programme that supports European film (incidentally the other videos in the same series are also interesting). The video, which was produced for the Berlin film festival, has featured in national news programming such as Italy’s Rai Uno and created column inches in business papers such as the FT and WSJ.
However successful the video is, we still prefer the reality of Brussels life as expressed by this video from EUX.TV, which features some more than engaged journalists.